botanical renewal serum
Your skin isn’t meant to stay the same.
Meet EVOLVE, a botanical renewal serum created to support skin as it changes — with bakuchiol, squalane, rosehip, sea buckthorn + a slow botanical infusion.
No fear of aging. No “anti-aging” promises. Just intentional skincare for skin meant to evolve.
HMK Wellness
You’ve probably heard a lot about retinol.
Smoother-looking skin. More even-looking tone. A refined appearance. But maybe retinol has never felt like the right fit for you — or maybe you simply want a botanical approach to your routine. That’s where bakuchiol comes in.
Discover the formula
The botanical focus
Meet Bakuchiol.
Bakuchiol is a plant-derived skincare active often used as a botanical alternative to retinol.
It’s loved in skincare for helping support the appearance of smoother, more even and radiant-looking skin — without actually being a retinoid.
But I didn’t want EVOLVE to be just another bakuchiol serum. The rest of the formula mattered just as much.
Bakuchiol got your attention.
Wait until you see what I paired it with.
Meet the plant-based ingredients selected to make every application feel considered, nourishing, and beautifully simple.
01
SQUALANE
Lightweight, silky moisture that helps soften the skin and support its natural moisture barrier — without leaving the heavy feel you might expect from a facial oil.
02
ROSEHIP SEED OIL
Naturally rich in essential fatty acids and antioxidant compounds, including naturally occurring vitamin A precursors. Chosen to support soft, nourished, radiant-looking skin.
03
SEA BUCKTHORN
A richly colored botanical oil packed with fatty acids and antioxidant compounds. Just a small amount gives EVOLVE its beautiful golden-orange hue while adding another layer of nourishment.
04
BISABOLOL
A soothing skincare ingredient naturally found in chamomile and chosen to complement the active side of the formula with a calming touch.
05
JOJOBA + BOTANICAL INFUSION
Jojoba is slowly infused with calendula, rose buds + chamomile before making its way into every bottle of EVOLVE. Because the botanical ingredients aren't an afterthought. They're part of the formula.
aging is a privlege
This is skincare for evolving skin.
Your skin at 25 shouldn't look exactly like your skin at 35, 45 or 65.
And we don't think it needs to.
Aging isn't something we're trying to cure.
EVOLVE was created around a different philosophy: support your skin, nourish it well, and give it thoughtfully selected ingredients as it naturally changes.
Because beautiful skin doesn't have an expiration date.
Your skin doesn’t need fixing. It deserves supporting.
Maybe EVOLVE is for you.
You want to support your skin as it changes.
You’re curious about retinol alternatives.
You want hydration without a heavy facial oil feel.
You care about what’s actually inside your skincare.
You want a routine that feels intentional — not complicated.
Botanical Renewal Serum 1 oz / 30 ml
Meet EVOLVE.
A concentrated, waterless facial serum designed to leave skin feeling nourished, soft and supple while supporting a smooth, radiant-looking complexion.
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The botanical focus
Why waterless?
EVOLVE isn't a traditional water-based serum.
Its waterless formula allows the product to be built around a concentrated blend of oils, botanical ingredients and oil-soluble actives.
That also means a little goes a long way.
Silky. Lightweight. Concentrated.
An oil that doesn't feel like an oil.
1–2 drops melt across the skin, leaving it soft + nourished without turning your nighttime routine into an oil slick.
Frequently asked
A few things you might be wondering.
Thoughtful answers to help you choose, use, and enjoy your botanical essentials.
No. Bakuchiol is a plant-derived skincare active, not a retinoid. It’s often used as a botanical alternative to retinol and is loved for supporting the appearance of smoother, more even + radiant-looking skin.
Morning, night, or both. Apply 1–2 drops to clean skin before your moisturizer. If using EVOLVE in the morning, follow with SPF.
Absolutely. They were made to work beautifully together. Apply EVOLVE first to clean skin, allow it to absorb, then follow with NOURISH for an added layer of botanical moisture.
A little bit of both. EVOLVE is a concentrated, waterless serum made entirely from botanical oils + oil-soluble actives. You get the intentional active ingredients of a treatment serum with the nourishing, silky feel of a beautifully formulated facial oil.
EVOLVE was formulated to feel lightweight + silky rather than like a heavy facial oil. Squalane makes up an important part of the formula and gives it its smooth, elegant skin feel. Start with just 1–2 drops — a little goes a long way
Not at all. EVOLVE isn't about trying to reverse aging. It was created to support skin as it changes, making it a beautiful addition to a routine at many different stages of life.
